“Lean” is a respected business best practice. The term ‘Lean’ evolved as an abbreviation for lean manufacturing. Lean manufacturing is a generic process management philosophy derived from the Toyota Production System (TPs). The steady growth of Toyota, from a small company to the world’s largest automaker has focused attention on how Toyota achieved this stature. The answer is by using Lean methods. “Lean” manufacturing the world’s largest automaker has focused attention on how Toyota achieved this stature. The answer: Increase customer value by the elimination of waste. Fundamentally, lean is centered on creating more value with less work. Quality improves while costs are reduced.
BridgeMG uses the Lean best business practice and applied it to online marketing. Consequently everything not adding value to the Customer is considered to be waste. To achieve this goal the BridgeMG process adheres to certain practices throughout every project.
- Understanding the value of good comprehensive and timely communication between all project stakeholders. Communication and collaboration is not only between team members but also with the client. The overall effort is considered to be a collaborative process.
- Establishment of clear, detailed and agreed upon requirements
- The elimination of any unnecessary code, process’ or functionality while still providing for future enhancements.
- Always following the established project management process
The Project Management tools include elements such as Basecamp, Whiteboard and other collaborative and internally developed tools for managing the project. This project management system maintains communication, insures compliance and monitors timeliness of execution.