Why should you care about Social Media? Because it works. Digital consulting firm Altimeter Group found that companies with the highest levels of social media activity on average increased revenues by 18% in the last 12 months, while the least active saw sales drop 6% over that period. Cutting edge companies like Starbucks and Dell are shifting more and more of their traditional marketing budgets into Social Media strategies simply because it’s the most efficient and cost effective way to market.
With relatively low investment on the front end, Social Media relationships with clients and customers means long term returns. It’s not the Magic Genie of marketing, but with the right strategy and implementation Social Media can drive sales and build brands. Bridge MG specializes in connect you with your company and products with your biggest fans to create an organic army of people who would like nothing more to tell people about you.
Facebook is quite possibly the most powerful Social Network on the Internet, and it’s only getting stronger. With more than fifty two profile categories for targeting users and interactive pages you can connect and target your messages to exactly the people you want. Promote Events, facilitate user feedback and share original content for next to nothing.
Facebook by the numbers:
- More than 250 million active users
- More than 120 million users log on to Facebook at least once each day
- More than two-thirds of Facebook users are outside of college
- The fastest growing demographic is those 35 years old and older
- Average user has 120 friends on the site
- More than 5 billion minutes are spent on Facebook each day (worldwide)
- More than 30 million users update their statuses at least once each day
- More than 8 million users become fans of Pages each day
Read about how BridgeMG uses Facebook to sell more beer for Victory Brewing Company.
“Twitter is a communications platform that helps businesses and their customers do a number of useful things. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great–or disappointing–experience with their business, offer product ideas, and learn about great offers.” - Twitter
Twitter can work for your business:
- Support an event
- Sales and promotions
- Customer Support
- Press and news
- Corporate Social Media
- Support your partners and clients
- Promote your Facebook fan page!
Read about how Twitter is working for beverage giant Pepsi
For more info on you can use Social Media to develop relationships with your customers please contact us.
