As the global recession continues into the foreseeable future, 2010 will obviously be a year of tightening belts and shrinking marketing budgets . . . right? False. In hard economic times communicating your value and discovering new customers is never more important, and smart companies know it. What it does mean however is that everyone from CEO’s to Account Managers will be scrutinizing every penny looking for the leanest and most efficient vehicles for their message. In short, it’s time to cut the fat not slaughter the dairy cow.
Recently Steve Straus of USA Today projected his top small business trends for 2010 . . .
1. Online video: Tapping into trend # 5, online video is a way to better interact and connect with your customers. Teach them something new about you or your products.
2.Blogs: Anecdotal evidence: At a conference I attended earlier this year, fully half of the small businesses surveyed said they are increasing their blogging and as such are successfully using blogs to grow their business. Blogs make you more accessible. Blogs increase your SEO. Blogs can build your business. Even if you only get, say, 50 people consistently reading your blog, that’s 50 more potential customers than before.
3. Social networking works. Last year’s No. 1 entry on this list comes in this year at No. 3, but not for lack of effort. Maybe it is just me, but doesn’t it seem like people have just become obsessed with Facebook? And it is not just Facebook. It’s Twitter, and LinkedIn, and MySpace, and Digg, StumbleUpon, Del.icio.us, Technocrati, and something like, oh, a zillion more.
So what do these three emerging marketing channels have in common? Online Video, Blogs and Social Networking are the low hanging fruit of the lean and efficient marketing universe.
Don’t make the mistake of cutting your marketing when you need it the most. Instead optimize it for ROI by trimming the fat and seriously taking a look at the opportunities that didn’t exist five years ago in Online Video, Blogs and Social networking.